Wednesday, March 1, 2017

Supermarket shopping in France - food sales up, non-food down....

A survey by Nielsen research published today in LeFigaro* notes that French supermarkets and hypermarkets are holding their own and even increasing their sales in virtually all sectors, particularly food, but losing sales (by 6.5 per cent) of electric and electronic goods to online suppliers and specialist retailers.

The growth in food sales is due to increases in the sale of fresh produce, emphasis on local suppliers and extension of their range of organic (bio) products. Sales of packet goods such as cornflakes are also up, together with bakery items and wines. Household necessities such as cleaning materials, toilet rolls, soaps nd shampoos, are also popular supermarket buys.

Although facing competition from online sales in several sectors, further research reported in LeFigaro shows that in over 70% of cases - an analysis of 24,000 products in over 56 supermarket chains - prices online were the same as those in the supermarkets.

Electric and electronic goods - TV, phones, fridge/freezers etc - are most popularly bought via specialist supermarkets which offer pre-selection via their online catalogue - and 'discounts'.

In the case of online shopping, one of the major drawbacks cited is the process of delivery to your home, which means waiting-in for the delivery which often does not arrive on the day or at the time agreed. The sector also suffers from high levels of returns, disputes over payments and/or product discription, and the potential for online fraud (bogus suppliers through to stolen credit cards).

In the fresh food sector, competition includes direct selling of local (organic) produce from 'farm shops', local delivery and co-operative buying.

Shopping around offers numerous alternatives for the consumer.


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