Marketing is very much about tailoing your product or service to a specific group of potential buyers which you have identified from research. And depending on whether you own a one-room apartment or a three-bed house there is someone out there looking for exactly what you are trying to sell.
Recent research from America - and it can easily be applied to France - has identified five specific groups of buyers and what it is they are looking for and why. According to the figures:
- 30% of buyers are looking for a larger home as a result of an increase in family size (arrival of a second or third child for example)
- 27% are looking for their first 'real home' as a result of marriage or deciding to live together
- 24% as a result of a change in family circumstances, such as children leaving home or a change of job
- 39% of 55-65 year olds are looking ahead to retirement
- 28% of over 65s have reached retirement and are looking to downsize or move to a more relaxed area (such as the huge north/south shift in France as the post-war generation comes up to retirement and have a property to sell whose value has risen due to house price inflation.
Whether you are trying to sell your apartment or house to a buyer from virtually any of these groups, the most important criteria have been identified as:
- most typical purchase is a three-bedroom, two bathroom property
- 86% rate the kitchen as the most important deciding factor
- 50% are looking for a master bedroom or parental suite with its own bathroom etc.
- the principal living space tends to include an open-plan kitchen, dining area and lounge area
- quality of outside space, such as a terrace, garden, pool etc
With acknowledgements to realtor.com USA.
Posted by peterderouffignac@orange.fr
Recent research from America - and it can easily be applied to France - has identified five specific groups of buyers and what it is they are looking for and why. According to the figures:
- 30% of buyers are looking for a larger home as a result of an increase in family size (arrival of a second or third child for example)
- 27% are looking for their first 'real home' as a result of marriage or deciding to live together
- 24% as a result of a change in family circumstances, such as children leaving home or a change of job
- 39% of 55-65 year olds are looking ahead to retirement
- 28% of over 65s have reached retirement and are looking to downsize or move to a more relaxed area (such as the huge north/south shift in France as the post-war generation comes up to retirement and have a property to sell whose value has risen due to house price inflation.
Whether you are trying to sell your apartment or house to a buyer from virtually any of these groups, the most important criteria have been identified as:
- most typical purchase is a three-bedroom, two bathroom property
- 86% rate the kitchen as the most important deciding factor
- 50% are looking for a master bedroom or parental suite with its own bathroom etc.
- the principal living space tends to include an open-plan kitchen, dining area and lounge area
- quality of outside space, such as a terrace, garden, pool etc
With acknowledgements to realtor.com USA.
Posted by peterderouffignac@orange.fr